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#ArtForEveryone

@HKMoA

#ArtForEveryone @HKMoA

全城藝術推廣活動「我們的.藝術館」,將於2021年3月23日至5月23日期間,在城市空間展現香港藝術館藏品的影像。活動期間,市民可透過遍佈全港18區、超過450個位於室內及室外公共空間的廣告牌、電子顯示屏幕和交通交匯處,欣賞香港藝術館內的100件藏品,讓藝術走遍全港,融入社區之中。

「我們的.藝術館」為香港首個以不同媒介展示藝術品影像的推廣活動,香港藝術館之友特意為香港市民帶來是次活動,以慶祝其成立30週年。香港藝術館之友為非牟利組織,一直致力支持和推廣香港藝術館不同項目及活動。

承蒙超過56個機構慷慨支持,「我們的.藝術館」為意想不到的地方注入藝術氣息,在日常生活中引發大眾對藝術好奇,展示之100件藝術品影像來自香港藝術館的四大館藏——中國文物、中國書畫、外銷藝術和現代及香港藝術。

專屬AR(擴增實境)應用程式「ArtForEveryone.hk」可在活動網站及應用程式商店供市民免費下載。市民能夠透過應用程式尋找「我們的.藝術館」所有展出的藝術品影像名單及展示地點,並參與「讓藝術品跳出畫框」的AR互動體驗。

#ArtForEveryone #HKMoA

Art For Everyone @HKMoA HKMoA is a city-wide art campaign that features artwork from the Hong Kong Museum of Art (HKMoA) across Hong Kong’s 18 districts. Between 23 March and 23 May 2021, 100 images of artwork selected from the HKMoA's collection will be showcased on over 450 billboards, digital displays and transport hubs, in outdoor and indoor spaces, presenting art for everyone, everywhere across the city.

A first for Hong Kong, the campaign is introduced by and in celebration of the 30th anniversary of the not-for-profit organisation Friends of Hong Kong Museum of Art, established to support and promote the activities of HKMoA.

Art For Everyone @HKMoA is sure to spark curiosity and positivity when people encounter art in unexpected places, and feel inspired in the course of daily life. The 100 images represented in the campaign include artworks from the Museum’s four core collections: Chinese Antiquities, Chinese Painting and Calligraphy, China Trade Art, and Modern and Hong Kong Art. Art For Everyone @HKMoA is supported by over 56 organisations that are generously offering display locations.

A custom-made augmented reality mobile application (AR App) "ArtForEveryone.hk" can be downloaded for free via app stores and on the campaign website allowing the public easy access to the list of artworks, locations and AR experiences.

#ArtForEveryone #HKMoA

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